Professional copywriting and communications for earth-conscious businesses.
"We are not born to avoid dying by lying low and playing safe. We are born to live. We are born to leave the garden more beautiful than we found it."
~ Tim Macartney, Founder of Embercombe, UK
The word is out… green is the new black, social enterprise is in, and consumers are demanding ethical products and services with minimal impact to the planet.
If you’re in the business of sustainable commerce and creating positive change, we're here to help you fly.
We draw on 15 years’ experience working with non-profits, startups and international brands to help you achieve your goals through strategic copywriting, engaging design and compelling communications.
So, what's with the name?
The Hummingbird is a curious character. She may be tiny but she's not afraid of those bigger than her, and succeeds with fearless determination and charm. Crow is observant and tactical; he is a problem-solver. With his keen eye and patience, he identifies opportunities for effortless victories and works collaboratively for the benefit of the group.
We believe the Hummingbird and Crow make a powerful team, and it’s with this mindset that we approach all projects.
Copywriting, editing and proofreading
We write copy for websites, promotional materials, press releases, articles, newsletters and blogs – either from scratch or we can review and improve what you already have.
Your logo is worth a thousand words. Whether you have a business name already or want some creative inspiration, we’ll deliver a logo that embodies your vision and values.
A professional, engaging website need not cost the earth. Once we understand your business and goals, we’ll recommend a platform that’s right for you — and make it look beautiful.
How We Work
Please introduce yourself and outline what you need via this short form. We will respond within 24 hours.
We may request a meeting via phone or Skype to better understand your needs and objectives.
We will send you a project timeline and estimate for your approval before we start working.
We get busy. Client satisfaction is paramount, so we deliver on time with a result we're all proud of.
Sensory Solutions are a team of herbalists in the UK offering courses that connect people to their local medicinal plants. We are helping them create and implement a strategy to promote their workshops, as well as produce their monthly newsletter. Proofreading and editing their work is an educational pleasure!
Passive House Canada work to promote high performance buildings that are healthier for occupants and up to 90% more energy efficient than conventional buildings. We’ve been part of the team for three years, providing them with website support, and copywriting for course marketing and member communications.
Prue Nichols is the owner of the Orange Grove Holistic Therapies, based in Hertfordshire, UK. A practitioner of various healing modalities, Prue is particularly interested in stress in the workplace, and contacted us to assist in the writing of her first book, The Natural Laws of Work, which was a #1 bestseller on Amazon!
FIIT are on a mission to revolutionise the fitness industry and turn exercise from a chore into a healthy addiction. We were excited to work with the team in the early stages of product development, providing email copy to engage and excite test users.
Yogabeats is a UK-based yoga school that runs retreats and workshops around the world. Founder, David Sye, contacted us to produce a press release to announce an unique event they were hosting that would bring Palestinian yoga teachers into Israel to practice with Israeli yoga teachers. The release was well received and David’s work was reported by the BBC.
GAP is a charity on a mission to tackle our throwaway culture and the harmful effect it has on the health of our young people and the planet. We worked with one of the partners to produce a report on the issue of business travel and the responsibility of companies to lead behavioural change.
Tagline + press release
We love working with ethical clothing brand Marzipants, and have provided copywriting and messaging guidance for the past three years. They recently expanded their offering to include wellbeing retreats and yoga classes. We crafted a tagline that encapsulates their new services, as well as a press release to announce the launch of a new collection.
ProtipIT are a computer support business on Canada’s West coast. They are a small but busy team and wanted a simple website to promote their services while they grow. They believe in using technology responsibly, preferring to maintain smooth running systems over recommending upgrade after upgrade. It’s better for client’s budgets and for the planet! We created this one page website using WordPress.
The Vancouver Island Green Business Program helps local companies implement sustainable practices across their business activities. We wrote a suite of communications for the organisation to award newly certified businesses.
Food from the Sky is an urban food growing project created by permaculture visionary Azul Valerie Thome. We provided social media and event marketing support for their annual urban food growing course.
Hummingbird and Crow was launched in 2012 by copywriter and communications specialist, Katie Shellard.
We are a team of copywriters, designers and developers united in our passion for business to create positive change.
Located in the UK and Canada, we combine extensive marketing and communications experience across multiple industries. Whether you want to attract new customers, improve client loyalty, launch a campaign or promote an event, we have the experience to ensure your success.
We are privileged to work with people all over the world who inspire us. If you’d like to chat about your projects and see how we can help, please get in touch.
What Clients Say
“I approached Hummingbird and Crow to write a press release for a special Yoga Beats Conflict gig I was organising. The event would bring 20 Palestinian yoga teachers into Israel to practice Yogabeats with 20 Israeli yoga teachers. They delivered quickly and the release was picked up by several mainstream publications, giving our message of peace an international platform.”
~ David Sye, Founder, Yogabeats
“Consulting with Katie throughout writing my book - The Natural Laws of Work - was invaluable. She is honest and constructive in her feedback. I would recommend her to anyone needing a sharp eye for detail and friendly, approachable expertise."
~ Prue Nichols, Holistic Therapist, The Orange Grove Holistic Therapies
"Hummingbird and Crow have been working with us for over three years — editing articles and proofreading our book, and most recently helping us with our marketing strategy. Their input has been invaluable, and coupled with great time-keeping has benefited our company so much. Thank you!"
~ Karen Lawton, Herbalist and Co-Founder, Sensory Solutions CIC